Man terrible news yesterday, John Richards the man behind TIP/Primo BMX has left the building. This morning has been a little rough for me after reading this news. John took his passion to the next level with Primo, and I admire a man who puts all of his heart into his work. Not only did he rebrand the company within a year, he also brought together probably the sickest riders to the Primo brand. Unfortunately when the big wigs don't understand that you have to spend money to make money in this sport, then you get results like this.
Good luck John, never look at this as this is the end, but a new beginning. Good luck again, and when I'm down south let go out for some fish tacos.
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